About us

SonChu Academy

Learning in harmony, keeping the Way

A place for researching, applying and sharing classical East Asian knowledge in a scientific, coherent and accessible way — bringing together people interested in Feng Shui, Zi Wei Dou Shu, the I Ching, physiognomy and related systems.

Introduction

Where classical learning meets modern thinking

SonChu Academy is a place for researching, applying and sharing classical East Asian knowledge in a scientific, coherent and accessible way. It brings together people who share an interest in Feng Shui, Zi Wei Dou Shu, the I Ching, physiognomy and related systems.

Our aim is to preserve what is most valuable while developing an approach that suits modern life — with truthfulness · goodness · giving from the heart as our core values.

☰ ☴ ☵ ☶ ☷ ☳ ☲ ☱ ☲ ☷ ☱ ☰ ☵ ☶ ☳ ☴ 午 未 申 酉 戌 亥 子 丑 寅 卯 辰 巳
Direction

Vision & Mission

Vision

“Learning in harmony, keeping the Way” is our guiding principle. We learn not only to take in knowledge but to keep principle, standards and a right way of living. On that basis the Academy keeps an open, inquiring mind, takes scholarly criticism seriously and keeps refining both its understanding and its methods.

Mission

To research, systematise and share the genuine value of classical East Asian learning through a clear approach with sound theory and practical use. Beyond passing on knowledge, the Academy works to turn it into something useful — helping people live in greater harmony, understand themselves better and choose more wisely.

Core values

Three things the Academy pursues

Truthfulness

We distil and preserve what is most valuable, and set aside the superstitions that no longer fit modern life.

Towards the good

We take the good as our compass and help nurture a kinder, wholesome way of living in the community.

Giving from the heart

We share knowledge openly, without limits of scale or depth, and we respect scholarly criticism.

Founding members

The people who laid the foundations

SonChu Academy was founded and is led by a team devoted to classical East Asian learning, summed up in the motto “Learning in harmony, keeping the Way” — learning to keep the Way, to live well and to give.

Chu Định Sơn

Chu Định Sơn

Chair of the Executive Council
Dương Đức Thái

Dương Đức Thái

Vice-Chair of the Executive Council
Nguyễn Đức Hoàng

Nguyễn Đức Hoàng

Head of Application & Consultation
Vũ Trọng Nhân

Vũ Trọng Nhân

Head of Teaching
Structure

Organisation chart

The Executive Council and the specialist boards of SonChu Academy.

  • Chu Định Sơn
    Chair
    Chu Định Sơn
    • Dương Đức Thái
      Vice-Chair
      Dương Đức Thái
      • Northern Zi Wei Club
        Chu Văn Thu Chu Văn Thu Dương Hoàng Hân Dương Hoàng Hân Hoàng Đình Kỷ Hoàng Đình Kỷ
      • Application & Consultation Board
        Nguyễn Đức Hoàng Nguyễn Đức Hoàng Tuấn Bùi Tuấn Bùi Hoàng Đình Kỷ Hoàng Đình Kỷ
      • Communications Board
        Bùi Lan Phương Bùi Lan Phương Nguyễn Hồng Nhung Nguyễn Hồng Nhung Nguyễn Việt Tiến Nguyễn Việt Tiến
      • Teaching Board
        Vũ Trọng Nhân Vũ Trọng Nhân Chu Văn Thu Chu Văn Thu
      • Technology Board
        Nguyễn Quốc Anh Nguyễn Quốc Anh Dương Hoàng Hân Dương Hoàng Hân
    • Nguyễn Thị Hương Nguyễn Thị Xinh
      Office
      Nguyễn Thị Hương · Nguyễn Thị Xinh
    • Đặng Ngọc Diệp
      Finance Board
      Đặng Ngọc Diệp

Names in bold are heads of units. ◆ marks people who serve on two boards: Chu Văn Thu (Zi Wei Club · Teaching), Dương Hoàng Hân (Zi Wei Club · Technology), Hoàng Đình Kỷ (Zi Wei Club · Application & Consultation). The chart is wide — on a phone, swipe sideways to see all of it.

Services

What we offer

Working with individuals, families and organisations in researching, applying and sharing classical East Asian knowledge.

Feng Shui consultation

Surveying, assessing, planning, designing, renovating and arranging homes, offices, shops, businesses and buildings — balancing feng shui principles with real-world use.

Destiny consultation

Zi Wei Dou Shu, I Ching and physiognomy consultations that help you see the tendencies in your own life, as a reference for work, finances, family and important decisions at each stage.

Teaching & knowledge transfer

Systematic, accessible teaching of the classical East Asian disciplines, focused on practical application, with knowledge transfer for individuals, study groups and research organisations.

Research & publishing

Researching, translating, decoding and systematising classical texts to clarify the theory, practical value and real-world meaning of East Asian knowledge systems.

History

The Academy’s journey

1
23/11/2015

Origins

On 23 November 2015 the journey began with our predecessor, the Nguyên Cát Academy of Numerology. From the start, preserving, sharing and spreading traditional knowledge was the core aim, under the motto “Sharing our forebears’ knowledge”.

2
23/11/2020

SonChu Academy is founded

On 23 November 2020 the Academy was formally founded by Mr Chu Định Sơn, Mr Dương Đức Thái, Mr Vũ Trọng Nhân and Mr Nguyễn Đức Hoàng, under the motto “Learning in harmony, keeping the Way” — a clear turning point in organisation, thinking, direction and scholarly method.

3
2021–2025

Growth and recognition

Research, teaching and consultation kept expanding, and the Academy steadily became one of the most trusted names in Vietnam for metaphysics and classical East Asian learning — with a long-term commitment to scholarly quality and practical value.

4
2026–2030++

Digital transformation and outreach

A new cycle in which knowledge, technology and the inner way are brought together: digitisation, visualising classical knowledge, building data foundations for consultation and research — keeping the spirit of “the Way is never far from people”, with people at the centre.

Our team

Our experts

The experts, instructors and advisers who work with the Academy in research, teaching and consultation in each field.

Chu Định Sơn

Chu Định Sơn

Chairman of the Executive Council
Feng Shui Zi Wei I Ching divination Physiognomy

Founder of SonChu Academy; many years researching and teaching Feng Shui, Zi Wei Dou Shu, I Ching studies and Physiognomy with a focus on standardization and application.

Vũ Trọng Nhân

Vũ Trọng Nhân

Head of Training
Feng Shui Zi Wei I Ching divination Physiognomy

Responsible for the Academy's training work; specializes in researching and practicing Feng Shui, Zi Wei Dou Shu, I Ching divination and Physiognomy.

Nguyễn Đức Hoàng

Nguyễn Đức Hoàng

Head of Application & Consulting
Feng Shui Zi Wei I Ching divination Physiognomy

Responsible for application and consulting; specializes in Feng Shui, Zi Wei Dou Shu, I Ching divination and Physiognomy.

Dương Đức Thái

Dương Đức Thái

Vice Chairman
Feng Shui Zi Wei I Ching divination Physiognomy

Participates in the Academy's governance; specializes in Feng Shui, Zi Wei Dou Shu, I Ching divination and Physiognomy.

Chu Văn Thu

Chu Văn Thu

Head of the Northern Region Zi Wei Dou Shu Club
Zi Wei I Ching divination Physiognomy

Head of the Northern Region Zi Wei Dou Shu Club; specializes in Zi Wei Dou Shu, I Ching divination and Physiognomy.

Bùi Đức Mạnh (Tuấn Bùi)

Bùi Đức Mạnh (Tuấn Bùi)

Zi Wei Dou Shu – I Ching Studies Expert
Zi Wei I Ching divination Physiognomy

Expert practitioner of Zi Wei Dou Shu, I Ching divination and Physiognomy.

Hoàng Đình Kì

Hoàng Đình Kì

Zi Wei Dou Shu – I Ching Studies Expert
Zi Wei I Ching divination Physiognomy

Expert practitioner of Zi Wei Dou Shu, I Ching divination and Physiognomy.

Dương Hoàng Hân

Dương Hoàng Hân

Zi Wei Dou Shu – I Ching Studies Expert
Zi Wei I Ching divination Physiognomy

Expert practitioner of Zi Wei Dou Shu, I Ching divination and Physiognomy.

Nguyễn Việt Tiến

Nguyễn Việt Tiến

Feng Shui – Zi Wei Dou Shu Expert
Feng Shui Zi Wei I Ching divination Physiognomy

Expert in Feng Shui, Zi Wei Dou Shu, I Ching divination and Physiognomy.

Nguyễn Thị Hương

Nguyễn Thị Hương

Chief of Office
Zi Wei I Ching divination Physiognomy

Responsible for the Academy's office; specializes in Zi Wei Dou Shu, I Ching divination and Physiognomy.

Nguyễn Thị Nhung

Nguyễn Thị Nhung

Tarot – Zi Wei Dou Shu Expert
Zi Wei I Ching divination Physiognomy Tarot

Expert in Tarot, Zi Wei Dou Shu, I Ching divination and Physiognomy.

Bùi Lan Phương

Bùi Lan Phương

Tarot – BaZi (Four Pillars) Expert
I Ching divination Four Pillars Tarot

Expert in Tarot, BaZi (Four Pillars) and I Ching divination.

Locations

Our campuses in Hanoi

Addresses are given in Vietnamese so they can be used with maps and taxis.

Chùa Láng campus

Tầng 4, căn TT-09 Langs Village, 82 phố Chùa Láng, Phường Láng, Hà Nội

View on Google Maps

Trung Kính campus

Số 46 ngõ 68 phố Trung Kính, Yên Hòa, Hà Nội

View on Google Maps

Linh Đàm campus

Tầng 21 Tòa Rainbow Linh Đàm, phố Văn Tân, Phường Hoàng Liệt, Hà Nội

View on Google Maps
Legal entity

Lawfully registered

SonChu Academy operates under a lawful, transparent business registration.

  • Business name
    Hộ kinh doanh Học quán Sơn Chu (SonChu Academy household business)
  • Business registration no.
    036080005059
  • First registered
    23 March 2026
  • Issuing authority
    Láng Ward People’s Committee — Economy, Infrastructure & Urban Affairs Office
  • Owner
    Mr Chu Định Sơn
  • Registered office
    Room 401, 4th floor, TT-09 Langs Village, 82 Chùa Láng street, Láng Ward, Hanoi
Business registration certificate — SonChu Academy
Business registration certificate (click to enlarge)
Research & teaching direction

Standardise · Digitise · Apply

The Academy is working to standardise its curricula, digitise its library of classical texts and apply technology to chart casting, divination, calendar look-ups and an in-house AI assistant — making study and practice ever more convenient and accurate.

Walk with SonChu Academy

Enrol in a formal course or book a personal consultation with the Academy’s experts (in Vietnamese).